The woke CEO of Cracker Barrel has sparked a social media uproar after making an infuriating change to an iconic part of the restaurant chain.
As Yahoo reported, the company on Tuesday announced it was replacing its 47-year-old logo. The old logo shows the restaurant name next to a man sitting on a chair and leaning on a barrel.
Now, the only thing left is the name. No more man and barrel.
Follow this link to view the new logo.
But Cracker Barrel CEO Julie Felss Masino defended the change, claiming that customers actually love the rebrand.
“Honestly, the feedback’s been overwhelmingly positive that people like what we’re doing,” she told Good Morning America.
“Cracker Barrel needs to feel like the Cracker Barrel for today and for tomorrow — the things that you love are still there,” Masino added. “We need people to choose us, and we want people to choose us.”
WATCH:
@gma With Cracker Barrel CEO Julie Felss Masino dishing on the big changes coming to the beloved restaurant chain — Robin HAD to ask the question on all of our minds! #crackerbarrel ♬ original sound – Good Morning America
After taking over as CEO a few months following Cracker Barrel’s infamous summer 2023 Pride stunt, Masino has doubled down on alienating the chain’s traditional base as part of an attempted $700 million rebrand.
Last year, Cracker Barrel signed on as one of the sponsors to Nashville Pride and has been engaging with several other LGBTQ organizations.
Christian music has been reportedly removed from the restaurant while beer is now served.
The company also came under fire earlier this year for its DEI program, even as many other major restaurants are distancing themselves from this racist practice.
The response from social media was brutal, with users blasting the logo as horrible noting Masino’s woke past.
The CEO of Cracker Barrel is as woke as they come. She is destroying a once great American brand. https://t.co/kBmI6Gm8Ff pic.twitter.com/e5XQGQIemr
— Alex Bruesewitz (@alexbruesewitz) August 20, 2025
New CEO of Cracker Barrel decides to scrap a nostalgic, beloved logo that reminds people of simpler times and replaces it with a souless “improved” logo.
SMDH. pic.twitter.com/hkx3HHNwQ5
— Brick Suit (@Brick_Suit) August 20, 2025
Cracker Barrel’s old vs. new logo
Should this qualify as a War crime??? pic.twitter.com/xhv8YINBoa
— TheBlaze (@theblaze) August 20, 2025
They ruined Cracker Barrel pic.twitter.com/Sr1TGTCaoW
— Coach Ryan (@CoachRyanKY) August 20, 2025
Cracker Barrel completely changed their iconic logo for the first time in 47 years…
and it’s absolutely horrible.
When will they learn? pic.twitter.com/ZhfVeR5CyO
— Benny Johnson (@bennyjohnson) August 20, 2025
look how they massacred my boy https://t.co/U66Lg46psI
— Dustin Grage (@GrageDustin) August 20, 2025
Cracker Barrel isn’t about biscuits & gravy anymore — it’s about pushing woke agendas. pic.twitter.com/uIji1wLeQA
— Clown World ™ (@ClownWorld_) August 20, 2025
