The once-great Cracker Barrel has officially responded to the epic backlash of its CEO dumping the company’s iconic logo, and now, a rival chain is weighing in on the outrage.
As The Gateway Pundit reported, Cracker Barrel’s woke CEO Julie Felss Masino sparked a social media uproar after making an infuriating change to an iconic part of the restaurant chain.
On Tuesday, the company announced that it was replacing its 47-year-old logo as part of an attempted $700 million rebrand. The old logo shows the restaurant name next to a man sitting on a chair and leaning on a barrel.
Now, the only thing left is the name. No more man and barrel.
Social media’s response was brutal. Users blasted the logo as horrible and noted Masino’s woke past.
Cracker Barrel, however, remains unmoved. A spokesperson told Fox News in a statement on Friday that the company is “very pleased” with not only the logo change but also other aspects of the remodeling.
“Feedback from both guests and team members has been overwhelmingly positive and enthusiastic about the refreshed dining and shopping experience,” the statement said.
The company then attacked those criticizing the changes, dismissing them as “a vocal minority.”
“All of the elements of our remodels were informed by direct input from our guests and team members alike. These changes are for them,” the statement continued. “There may be a vocal minority who feel differently.”
Meanwhile, a restaurant chain rival competing for Cracker Barrel’s mostly conservative customer base had a perfect response to what Cracker Barrel going woke.
As Fox News noted, Indianapolis-based burger chain Steak n’ Shake noted that only disaster follows when a company angers its most loyal fans and made its own plea for Cracker Barrel fans to visit a restaurant that actually respects them.
“This is what happens when you have a board that does not respect their historical customers or their brand,” the chain wrote on its official X account. “At Steak n Shake, we have gone back to basics. Our tallow fries are waiting for you.”
“Oh yeah, you can also now pay with Bitcoin!”
This is what happens when you have a board that does not respect their historical customers or their brand.
At Steak n Shake, we have gone back to basics. Our tallow fries are waiting for you. Oh yeah, you can also now pay with Bitcoin! https://t.co/F5cBwUBVns
— Steak ‘n Shake (@SteaknShake) August 21, 2025
This statement from Steak n’ Shake is precisely correct, as other companies like Bud Light can attest. We all remember how Bud Light sales plummeted after putting trans activist Dylan Mulvaney on its beer cans.
Now, it is Cracker Barrel’s turn to get the Bud Light treatment. Companies like Steak n’ Shake are sure to benefit as a result.
