Pierre Poilievre may be taking a page from Donald Trump’s playbook. For American audiences, Poilievre is Canada’s Conservative leader and top challenger for prime minister — a sharp-tongued critic of liberal governance who has fused free-market economics with a populist political style.
Trump’s appearance on “The Joe Rogan Experience” podcast was widely credited — fairly or not — with helping him connect with voters outside the traditional media bubble. Now, with his own poll numbers tightening, Poilievre has stepped onto the same stage, betting that a long-form, unfiltered conversation can do what scripted interviews often cannot.
Poilievre didn’t just avoid the risks his critics predicted; he made the format work for him. Like Trump before him, he used Rogan’s show not as a gauntlet, but as a platform.
If that was the strategy, it worked.
Worth the risk
It’s hard to pinpoint the high point of Poilievre’s appearance on Rogan’s show. There were several.
Before the interview — recorded, not live — Canada’s media class warned that it was a risk. Two-plus hours with Rogan, they suggested, could expose Poilievre to awkward questions or even embarrassment on the world’s most popular podcast, which also commands a massive Canadian audience.
There was little reason for concern.
Rogan opened by praising Poilievre as “a very reasonable, intelligent person” — a rarity in politics, he added — before launching into a broad critique of Canada’s recent direction. It set the tone: friendly, expansive, and largely unhostile.
They quickly turned to the now-famous “apple video,” a viral exchange between Poilievre and a British Columbia reporter that has become political folklore. What began as a would-be “gotcha” ended with Poilievre — casually eating an apple — deflecting accusations of populism and comparisons to Donald Trump. The clip circulated widely, hailed by supporters as a small master class in message discipline.
Poilievre told Rogan he hadn’t thought much of the moment at the time and didn’t even realize he was being recorded, assuming it was a routine print interview. The footage, captured by his own staff, was initially posted online without much notice before suddenly going viral weeks later, turning the exchange into an unlikely political talking point.
Mind your own business
Over two and a half hours, the conversation ranged widely — from martial arts to Canada’s Medical Assistance in Dying program.
On euthanasia, Poilievre struck a more serious tone, arguing that public policy should emphasize helping people endure hardship rather than steering them toward death. He suggested the system should be oriented toward preserving life and ensuring that vulnerable people are not nudged toward assisted suicide as a default outcome.
He also revived a theme he has largely shelved since 2023: the idea of a “mind your own business” approach to government.
Poilievre framed the role of Parliament as limiting state power while expanding individual freedom — focusing government on core responsibilities like infrastructure, defense, and public safety while otherwise leaving people alone to live their lives. He added that if he were to build a party from scratch, it would embody that philosophy.
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David Krayden | NurPhoto/Getty Images
Fight club
At one point, the dynamic flipped. During a discussion of the UFC and martial arts, Poilievre began quizzing Rogan on his own background, demonstrating an unexpected fluency in the subject — and even offering details about Bruce Lee that appeared to catch Rogan off guard.
The performance was confident, relaxed, and at times surprisingly deft.
Poilievre didn’t just avoid the risks his critics predicted; he made the format work for him. Like Trump before him, he used Rogan’s show not as a gauntlet, but as a platform.
It’s the kind of appearance he may wish he had done sooner — and one he’ll likely repeat as he continues his bid to become Canada’s next prime minister.
