Cracker Barrel caved to public pressure and will switch its logo back to the beloved “Old Timer.”
Last week the woke Cracker Barrel CEO sparked a major backlash after changing the company’s beloved logo.
The new logo erased the old man leaning against a barrel – and wiped out more than $100 million of the company’s market value.
Earlier Tuesday President Trump said Cracker Barrel should go back to the old logo.
“Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before. They got a Billion Dollars worth of free publicity if they play their cards right. Very tricky to do, but a great opportunity. Have a major News Conference today. Make Cracker Barrel a WINNER again. Remember, in just a short period of time I made the United States of America the “HOTTEST” Country anywhere in the World. One year ago, it was “DEAD.” Good luck!” Trump said on Truth Social on Tuesday morning.
BREAKING: “We said we would listen…”
Cracker Barrel says its “new logo is going away” and it’s bringing back the beloved “Old Timer.” The company confirmed the news in a statement to FOX Business. pic.twitter.com/ansmNQlj3h
— Fox News (@FoxNews) August 26, 2025
BREAKING…check back for updates…
