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Brave New Words

A book promising to explain the cynical, attention-grabbing tricks of social media while casting an adoring eye on the linguistic novelties of Reddit, Facebook, TikTok, X, and so on, aims to perform a worthy public service. It looks to expose the hidden dynamics of online culture while giving benighted readers a chance to know the linguistic progeny of young influencers. That is before, in all likelihood, taking a hard pass on their slangmaxxing.

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